You Should Be Here

Have you heard of the saying  “Availability is your best Ability?”  It's a common phrase in the sports world, but while the phrase may seem simple, its meaning runs deeper than it first appears. In essence, it speaks to the power of presence—the ability to show up completely, fully aware and anchored in the present moment.   

Some would say countless other abilities come to mind as more valuable or impactful. I, too, would have listed several before hearing this phrase.  If you think about it, no other ability can truly unfold if you’re not even there.

Perfume has always held the power to take me back. I remember the ones I wore growing up- Ralph Lauren Romance, Givenchy Very Irresistible, Marc Jacobs Daisy and Miss Dior.  Each of these fragrances transports me to a different chapter of my life: the room I endlessly decorated, laughing with my besties, and my favorite pair of glittering jeans I wore on the first day of school. I love thinking about these perfumes as time capsules. But, that’s all in the past.  What about now? I can’t help but wonder how I can cultivate a deeper connection with the present? How can I make now as unforgettable as those cherished pastimes?

 Enter Jo Phillipe Fragrances.

Jo Phillipe Fragrances is made to anchor the modern woman in the present moment with a grounding burst of joy. It’s made to liberate the woman others see, to feel fully alive.  It’s a reminder that while memories are precious, not all are healthy to ruminate over. Let’s be real.  Some need to be released, so new, beautiful moments can bloom.  With every spritz, Jo Phillipe invites you to leave behind what no longer serves you and create memories worth holding onto.  Applying Jo Phillipe is a ritual you do to take on your world. 

So, here's the message in a bottle during your winter arc: wherever you are, be all there.  It’s the best thing going for you.

Xoxo

-Imani