About the Founder


Imani Bordeaux founded Jo Phillipe in 2023 with an ambition to create memories worth holding onto.  Imani is reinventing the world of perfume through a new approach, where elevating the everyday into something extraordinary is at the forefront of each fragrance. She invites you to join Jo Phillipe on a journey where every spritz becomes a connection to the beauty around you and a reminder to embrace the present.

 

Bordeaux's Mood Boosting Composition

Bordeaux Eau de Parfum's top, heart and base notes are derived from natural essential oils that stimulate a grounding burst of joy.⁣

MOOD BOOSTING COMPOSITION

Lemon

Lemon is one of the first notes detected in Bordeaux by Jo Phillipe. Known as “liquid sunshine”, its purpose in Bordeaux is to make an everlasting first impression as the fragrances’ uplifting burst of joy.

MOOD BOOSTING COMPOSITION

Rosemary

Rosemary shapes Bordeaux’s fragrance story by introducing feelings of being grounded.

Mood Boosting Composition

Jasmine

Jasmine forms the heart of Bordeaux by Jo Phillipe.  It’s sweet and romantic aroma acts like a veil embroidered with confidence.

MOOD BOOSTING COMPOSITION

Honey

Bordeaux’s honey note is instantly soothing that allows you to smell your way back to the present.

MOOD BOOSTING COMPOSITION

Sea Salt

Imagine floating in California’s coastal waters. Bordeauxs’ sea salt note deepen’s Bordeaux’s quintessential California luxury spirit.

MOOD BOOSTING COMPOSITION

Leafy Greens

Leafy greens form the foundation of Bordeaux by Jo Phillipe.  The juniper leaf  contributes to the earthy scent that influences a joyful wellbeing on your skin.

MOOD BOOSTING COMPOSITION

Geranium

The rich and long lasting geranium note in Bordeaux acts as an uplifting sense of calm lingering on your skin all day long

Our Credo

Honest Brand DNA

Jo Phillipe Fragrances are crafted using essential oils and a natural grape base, both contributing to the consistent vitality designed to linger on the skin season after season.

Grounding Burst of Joy

A grounding burst of joy implies that the joy experienced is not fleeting or superficial but rather deeply felt and capable of anchoring us in the present moment. We  may experience grounding bursts of joy during moments of connection with loved ones, moments of personal achievement or fulfillment, or simply during times of deep appreciation for the beauty of life and the world around us.

Quintessential California Luxury

Jo Phillipe Fragrances' lens of Quintessential California Luxury encompasses a unique blend of sophistication, relaxation, and natural beauty.

Create memories worth holding onto

Jo Phillipe Fragrances encourages each wearer to create memories worth holding onto by elevating the everyday into something extraordinary.  Elevating the everyday involves finding beauty and fulfillment in the ordinary moments of life.

Cultivate a thriving romance with yourself, first

Reminder of Self-love: Wearing Bordeaux by Jo Phillipe serves as a reminder to cultivate a thriving romance with yourself, first. Choosing to spritz Bordeaux each day becomes a personal signature that reflects uniqueness, connection to self and individuality.